Google AdSense Policy

Please take time to properly review the following policies, since they must be followed by all publishers. Without obtaining consent from Google, we reserve the right to terminate your AdSense account and/or block ad serving to your website at any moment if you don’t follow these guidelines. You won’t be able to continue taking part in the AdSense program if your account is disabled.

We reserve the right to modify our policies at any moment, so please return frequently for updates. You are obliged to read and abide by the policies presented here in compliance with our online Terms & Conditions. Only with Google’s permission are these policies exceptions allowed.

Invalid impressions and clicks

Publishers are not allowed to click on their own advertisements or use any automated or human techniques to artificially increase impressions and/or clicks.

Clicks and views are encouraged (non-rewarded inventory)

Publishers are not permitted to utilize misleading implementation methods or ask others to click or see their ads in order to increase clicks or views, with the exception of rewarded inventory. Offering consumers money for viewing advertisements or conducting searches, pledging to raise money for third parties in exchange for such activity, and displaying images next to specific adverts are a few examples of what this entails.

Content guidelines

AdSense code shouldn’t be added by publishers to pages that include content that disobeys Google Publisher Policies. Your account(s) may be suspended or cancelled if you do this.

Although this content will probably receive less advertising than other, nonrestricted content, publishers are still allowed to install AdSense code on pages that contain content covered by the Google Publisher Restrictions.

Ads.txt is the authorized inventory

AdSense publishers are required to make sure they are listed as approved suppliers of that inventory if they decide to use ads.txt on their sites. Declare who is permitted to sell your merchandise using ads.txt for further details.

sources of traffic

Some websites may not be allowed to display Google advertising on their pages. Publishers are prohibited, for instance, from taking part in paid-to-click schemes, sending unsolicited emails, or displaying advertisements as a consequence of using any software. Additionally, publishers who use online advertising have to make sure that their landing sites adhere to Google’s guidelines for landing page quality.
Site behavior

Sites showing Google ads should be easy for users to navigate. Sites may not change user preferences, redirect users to unwanted websites, initiate downloads, include malware or contain pop-ups or pop-unders that interfere with site navigation.

Technical requirements:

In order to support you in delivering a high-quality user experience, Google has created technical specifications for websites displaying Google ads. We only approve sites that meet these requirements. Please read over the following for specific technical requirements: Format requirements WebView AdSense for content (AFC) and Ad Exchange (AdX) display ads are not supported through all WebView technologies.

App developers who want to make money by publishing AFC and AdX display ads through a WebView must use one of the following supported viewing frames: Android: Chrome Custom Tab iOS: SFSafariViewController (iOS9 and iOS10 only) Google AdMob and AdX in-app ads may be displayed in an app adjacent to a WebView as long as the Google